Catalogue

SNK services

Branding, websites, motion, and production support in one studio. Pick a scope or start with a brief.

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Preview map of competencies (test view).

Competence map

SNK is a branding studio for companies that need strategy, identity, digital products, packaging, and campaign materials in one coherent system. Below is a test map of sub-services we can scope after a brief — from brand audits to production.

Brand strategy

  • Brand purpose definition
  • Brand image audit (visibility, packaging, visual system)
  • Market and key competitor analysis
  • Target audience definition
  • Consumer insights
  • Brand positioning audit
  • Brand ecosystem audit (architecture)
  • Discovery workshops
  • Strategic scenarios
  • Brand creative brief
  • Sales strategy
  • Brand online presence
  • E-commerce strategy

Brand creation

  • BRAND VISION: brand idea and story
  • Naming and tagline
  • Verbal identity
  • Visual identity
  • Art direction
  • Sound branding
  • Motion branding

Digital design

  • Websites and landing pages
  • Data visualizations
  • Design systems / UI kits
  • Prototyping

Consumer research

  • IDI interviews with consumers
  • Qualitative and quantitative consumer research in any market
  • Digital audits — UX/UI

Packaging

  • Sketches and concepts
  • Executive designs
  • Structural packaging
  • Implementation manuals
  • Information architecture
  • Product line development / NPD
  • Market adaptations
  • Packshot visualizations
  • DTP preparation

Brand design

  • Packaging
  • Motion branding
  • Prototyping (mock-ups, proofs, prints, 3D visualizations and renders)
  • Sound branding
  • Art direction
  • POS, retail design
  • Publications (digital and printed)
  • DTP and print management

Visual brand system

  • Visual system toolkit
  • Logo, logotype, brandmark
  • Typography, iconography, colors
  • Print and digital layouts

Strategic marketing

  • Internet presence strategy
  • Communication strategy and tactics
  • Implementation of key communication tools (e.g. digital ads, booth, TV commercial)
  • Definition of communication goals
  • Media mix plan and media budget
  • Target audience location (which audiences are in which channels)
  • Communication tactics
  • Support in registering a new trademark, domain purchase, booking of SoMe channels

Communication and creation

  • Brand hero
  • Acquisition of image rights
  • Identification of brand touch points
  • Campaign / communication platform idea
  • Communication toolkits
  • Communication strategy
  • Advertising creation
  • Key visuals
  • Copywriting
  • Photo / video / motion production
  • Social media materials
  • E-commerce materials

Core offers

STRATEGY & IDENTITY

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Brand Book

A brand system from voice and type to usage rules - one base for the site, content, and motion.

Website

A site that continues the brand identity - from a clear layout to a build fitted to the company.

MOTION & VIDEO

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DaVinci Resolve templates

Motion templates in the brand logic - for everyday content in stories, boards, and video pieces.

MOTION & VIDEO

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Premiere Pro templates

Editing templates in Premiere Pro - the same brand system in intros, boards, and sequences you can repeat.

Need something more?

When the brief sits outside the catalogue, we match a specialist to the brand’s real challenge - still in one project logic.